In the entrepreneurial start-up world, bootstrapping is building a start-up without external funding.
It connects strongly to the lean start-up method.
What is Bootstrap?
You have no funds & no customers: where can you start?
Let's be honest, it was extremely hard to recruit investments even before the latest recession .
If you don't show traction to potential investors, it's almost impossible to get them to write checks. If you don't have investment, how can you bring traction?
How Can You Succeed?
Chicken & Egg Problem
Focus on traction, get customers, without funding!
The way is through lean start-up method. In most start-ups you can bring your proposed value to your customers at (almost) zero cost.
From there on, you iterate your MVP until product-market fit. Then scale it, bringing more and more customers.
First financial objective, having a stream of revenue from your start-up. so you can grow organically and quit your day job!
Solution: Bootstrap
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Our Team
Bringing your start-up from idea to paying customers and MVP to product- market fit, at affordable prices.
Gilad Israeli
Go Bootstrap Founder
Serial Entrepreneur. Managed over 1,000 employees, established several start-ups and businesses. Among his successes are many bootstrap initiatives including a bootstrap exit.
Shlomo Schriebman
Marketing Expert
Shlomo Schreibman is an Organizational Psychologist and a partner at Israel 365Media, a digital marketing agency.
Over a decade of experience working with international startups such as Ahava, EL AL, My Heritage and MaccabiDent.
Sagi Goldberger
No Code Development Expert
Deliver tailored no-code solutions to harness the power of technology without the need for traditional coding expertise, enabling start-ups to innovate and thrive in today's rapidly evolving digital landscape.
Moti Pinchas
Hardware and Software Expert
Downsizing big challenges into achievable MVP products, including physical electronic products. Taking into consideration marketing and business issues.
Testimonials
We Reached Go Bootstrap after developing a mockup for over 10,000$ through another company. We figured that the product itself will cost hundreds of thousands of dollars that we did not have.
Gilad showed us that we don't need to raise investment, and how through Lean Start-Up, 300$ and a few hours of consulting, we can establish a professional platform that meets the needs of our customers with the uniqueness we promoted. We used Babel, bought an elaborated template, and after a few hours of freelance work, we adapted the template to our uniqueness.
Just amazing!
Elior Marto
CEO, BeeBizi
Gilad (Go Bootstrap founder) managed the product in a masterly manner while bringing the needs of the customers into precisely defined features, which improved the application quickly and efficiently.
All this while he manages campaigns that have flowed more and more customers to the application.
He has a 360-degree perception of the startup's needs.
Highly recommend.
Shai Lev
CTO, WeBus
Working with the Israel365Media and Shlomo (Go Bootstrap marketing expert) was a great success from the first step.
I3M assisted us with the promotion of the our annual Jerusalem Post Conference helping us reach a new audience in the Evangelical and Jewish market through targeting a specific crowd we wanted to reach.
Shlomo also kindly sat down with us and gave us key advice for our Christian edition in terms of content and marketing.
We were extremely satisfied with the professional advice we received and the service from Tuly and Shlomo was perfect throughout the campaign. They really partner with you and think long term.
Maor Davidovich
V.P. Digital & Business Development, Jerusalem Post Group
GoPro
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Industry: Consumer electronics (cameras)
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Current Status: Public company (market cap over $1 billion)
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Bootstrapped Start: Founder Nick Woodman bootstrapped GoPro by selling camera straps out of his car and reinvesting revenue back into the business before receiving any venture capital funding.
MailChimp
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Industry: Email marketing/Marketing automation
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Current Status: Acquired by Intuit for $12 billion (2021)
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Bootstrapped Start: Co-founders Ben Chestnut and Dan Kurzius bootstrapped Mailchimp without any external funding for almost 20 years before being acquired. They initially focused on consulting work while building the product as a side project.
GitHub
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Industry: Software development platform
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Current Status: Acquired by Microsoft for $7.5 billion (2018)
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Bootstrapped Start: GitHub was bootstrapped for the first few years by co-founders Tom Preston-Werner, Chris Wanstrath, and PJ Hyett before receiving any venture capital investment.
Zoho
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Industry: SaaS (Customer relationship management, collaboration software, etc.)
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Current Status: Over $1 billion in annual revenue
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Bootstrapped Start: Zoho was bootstrapped by its founder Sridhar Vembu. The company has been highly profitable and has never taken outside funding.
How far can you Go Bootstrap?
Inspiration from other bootstrapped companies
These companies started as bootstrap, some still are.
These examples have nothing to do with "Go Bootstrap", they just used bootstrapping to reach their goals.